To encourage students’ creative participation in boosting NCNU’s international visibility, the university launched a scholarship program last November to award video-shooting proposals by students.
After five months of hard work by the two selected teams, two 3-min-long video clips were formally released on May 23. “The outcomes are impressive,” said Dean of Students Affairs Professor Shen Ching-hung, a member of the scholarship program’s jury panel, adding that such practical experience in audiovisual creation and marketing will bolster their resumes.
Professor Liu I-chung, chief secretary of NCNU’s secretariat office, was equally impressed with the creativity demonstrated by the two teams and pledged to offer a similar scholarship for students to enhance their video-shooting and marketing skills.
The NT$40,000 scholarship was awarded to both teams comprising students from the NCNU departments of economics, electrical engineering, and Southeast Asian studies. At their video’s public debut on May 23, they shared valuable experiences on how they came up with the script or coped with all the troubles that arose from post-production.
NCNU has been accelerating its efforts to promote its profile in the international arena of higher education in recent years. It has been regarded as a best-kept secret — strong faculty, beautiful scenery, and great learning environment — that remains largely unknown to the outside world, partly due to its lack of expertise in international marketing.
The scholarship project aims to raise awareness among students of the progress that NCNU has made in terms of promoting campus diversity and recruiting international students. Students and alumni may be inspired to interact with their overseas friends and contacts and build up NCNU’s reputation by word of mouth.
The two videos are available for viewing here:
(Video available in German, Vietnamese, French and Indonesian: https://www.youtube.com/channel/UCwOZxNkKtB5oYTrQL_C9wQQ)